# Optimizing Products

To start optimizing your products click the "Optimize Variants" in the left hand panel and click "Optimize"

<figure><img src="/files/t8lXG7wJpHj4LMC04Kmg" alt=""><figcaption></figcaption></figure>

If you are on our free plan you are limited to optimizing up to 25 variants. Click ""Get Unlimited GTIN's" to buy our Pro Plan or click "Optimize" to continue:

<figure><img src="/files/TBTI1p0By5BY7bVOjAfj" alt=""><figcaption></figcaption></figure>

You will see the following screen when SoleRank begins the optimization process:

<figure><img src="/files/EdMLvR3xZu84QHv6UUYc" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
If this is the first time you are running SoleRank then this process can take up to an hour depending on how many products you have in your store. You can close this window and SoleRank will continue to run in the background. You will get an email once the optimization process has completed.
{% endhint %}

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